a global fashion brand

In creating a destination site for luxury fashion brands, that meets the demands of today’s global shopper, we had to consider many touch-points. It started by really understanding the international audience, including what they expect and what the brand would need to deliver in terms of content, visual, story and promise.

CLIENT
The Utmost
Project
Brand Creation
sector
Fashion

With a huge ever-changing selection of clothing and accessories, the team also wanted to include an up to the minute editorial-style online magazine, featuring the latest news and on-trend look books.

The client wanted to differentiate the site to include a creative space to promote up and coming artists. As this start-up grows the aim is for it to be a destination site for luxury fashion brands, whilst also becoming a source of inspiration and innovation through the featured editorial. We developed a full brand world and assets, including packaging, stationery and website.

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