As part of the rollout we created an animated version of the key visual to be displayed in various locations including Heathrow and Stansted airports and in partnership with retailers such as Boots and WHSmith.
The challenge here was to create an engaging and dynamic video solely from the static assets used to create the key visual, and have it be adaptable enough to work across many different screen sizes.
As well as digital, we produced a number of print assets for the campaign. The messaging was focused on taste to encourage trial and maximise relevance. Running from May to August the out of home campaign (OOH) is estimated to have reached 40 million people nationally.