With hundreds of apps launching every week we had to build a strong ‘standout’ brand look. We therefore wanted to create assets that can grow with the brand but be recognisable.
To achieve this we developed ‘quirky’ characters, each with an element that dramatises the service they offer.
The idea is that they could be fun and intriguing. In moving media, the characters morph from one service to another so users understand the variety of services easily. We also worked on the user interface and created a short animated film to explain the benefits of the app to consumers.