We wanted to create a uniqueness and maximise the point of difference that no other soup on the market can currently proclaim, ie one pot contains all 5 of your 5-a-Day. To achieve this, we created a combination of strong typography and illustration (crafted in-house by our designers), which shouts ‘flavour’ and ‘healthy ingredients’.
We have achieved differentiation from the competition and great standout on-shelf with vibrant designs that have a simplicity of message. These give Soupologie a set of hand crafted elements that they can own and use to build the brand.
