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roost

Luxury property developers Joseph Homes wanted to build a new Private Rental Scheme that would challenge pre-existing norms about private renting in London. Pairing innovative design with brilliant execution, we gave them an identity that would excite the worlds of business and consumers alike - all whilst complementing their already well-established luxury housing business.

CLIENT
Joseph Homes
Project
Brand Creation
sector
Property

Reflecting the intention of “Modern Rental” and needing to appeal to a younger, affluent audience we created Roost; a brand that is brave and agile at its core. A responsive approach to branding allowed us to design a memorable and distinctive identity which could evolve with time - one which communicated the different locations and characteristics surrounding each new development, whilst having the ability to dial up certain elements depending on a particular segment of their target audience.

Q+H developed a range of supporting brand material both offline and digital, including a responsive website design, stationery and stylised imagery.

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