Tikit Office Graphic | Q+H London

taking you to tomorrow

Tikit is a leading provider of innovative and specialist technology to the Legal and Professional Services sectors. We refreshed their brand to create a coherent and more professional look across all their communications, and have continued to work alongside the team to produce advertising, brochures, office graphics and exhibition stands.

CLIENT
Tikit
Project
Brand Refresh
sector
Legal / Technology
Tikit Brochure Design | Q+H London
Tikit Brochure Spread | Q+H London
Tikit Roller Banner | Q+H London

We worked with Tikit to identify the different areas of expertise that they provide, and then distilled these into a set of ‘ecosystems’ by first clarifying the naming and then producing strong iconography and lock-ups that make it simpler to visually communicate to potential customers which particular solution they are selling.

Tikit Email Design | Q+H London

We also looked at the use of imagery as part of the brand. We had to create a look that felt right for the sector, but which was also unique to Tikit. We knew that a lot of the imagery used in their communications would be from stock libraries, so we needed a solution that could both standardise and stylise the imagery to create a brand ‘feel’. Our solution was to create a grey cutout/overlay effect which both lifts the main character from the image, and also allows us to use typography over the top of an image.

Tikit Advertising | Q+H London
Tikit Photography | Q+H London
Tikit Photography | Q+H London
Tikit Photography | Q+H London

As part of the hand-over process with the client we created a brand book that complied all of the work we had created. This document provides a detailed set of guidelines on how to implement all aspects of the brand going forward, this ensures brand consistency and also acts as a quick reference for anyone working on the branding.

Tikit Brand Guidelines | Q+H London
Tikit Brand Guidelines | Q+H London
Tikit Brand Guidelines | Q+H London
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