This wasn't ordinary grab and go food, we knew that the meals had been created with care and expertise so we wanted to communicate that throughout the brand. One of the ways we have achieved this is by creating a logo that acts as a seal of quality, the Cooksmith signature is a personal touch with a professional finish.
We have purposefully kept the colour palette very minimal by only using black and white, and then pairing it with materials and texture. This gives the brand a sophisticated edge whilst allowing the colour and vibrance of the food to shine through.
