revamping match day food

Working alongside our client Levy, we had the opportunity to create branding for a number of in-stadium food and drink establishments. Each piece of branding is thoroughly researched, taking into account the history of each club, its legends and superstars. We wanted to create naming that resonates with the fans and branding that elevates the experience. From concept to completion the examples below give a snapshot of some of the brands we’ve created.


Reading F.C.

Black Lion Kitchen | Reading FC | Q+H London
The Royal Tavern | Reading FC | Q+H London
The 3 Rivers Bar | Reading FC | Q+H London

Watford F.C.

Red Hart Kitchen | Watford FC | Q+H London
Brewery Bar | Watford FC | Q+H London
Meadow & Market | Watford FC | Q+H London
Harry's Kitchen | Watford FC | Q+H London

Inspired by club’s nicknames past and present, as well their location, we create unique concepts that highlight their personality. For example with Nottingham Forest, the Clinton & Town bar branding was inspired by the two pubs linked with Forest’s history - The Clinton Arms where the founders used to meet, and The Town Arms which inspired the name of the team’s first grounds.

Nottingham Forest

Forest Kitchen | Nottingham Forest | Q+H London
The Old Town Kitchen | Nottingham Forest | Q+H London
Clinton & Town | Nottingham Forest | Q+H London
The Redshirts Bar | Nottingham Forest | Q+H London

Brentford F.C.

Cross Roads Bar | Brentford FC| Q+H London
The Griffin Kitchen | Brentford FC| Q+H London

Aston Villa

On The Wing | Aston Villa | Q+H London
Guru Spice | Aston Villa | Q+H London
Roast | Aston Villa | Q+H London
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