bring the passion

Levy, part of the Compass Group, specialise in creating high quality food and drink experiences for some of the best arenas, stadiums and conference facilities. We were approached to refresh their brand look and feel, building on their heritage, bringing out their essence, expertise and love for what they do.

Brand + Roll out

Levy are passionate about great food, quality drinks and first class service, with an eye for the detail that matters and a love of entertainment and good times. Having learned about how they work we set about looking at their existing brand and evolving that to a look and feel that was modern, evocative and let their skills do the talking.

'Legendary Experiences' is much more than a strapline - it is Levy's promise to their clients and what they aim to create at every level, becoming an integral part of the team at each venue. The promise to the end customer is to create an unforgettable experience for them, be it a pint and a burger at the cup final or fine dining at the races. By amplifying their offer and raison d’être into an impactful, dynamic brand across all touch-points, anyone engaging Levy can really see what they bring.

We created a whole new brand world led by a refined identity, new colour palette, typography and a strapline that confidently says it all. The lead brand elements are black and white, whilst accent colours can be used for emphasis and overlaid on imagery.

In the world Levy operate in, imagery is so important and always tells a story - fantastic sporting events, music concerts and good times with friends, colleagues or family are paired with beautiful food and hospitality which is all part of the experience - it has to be fabulous.
We created digital brand guidelines that include guidance on image styling and treatments, brand story and elements, in fact everything you need to help build on Levy's fantastic brand story. Additionally a new tone of voice guide helps keep a consistent message whether talking to customers, clients or staff.

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