The company’s core values lie in providing fresh, locally sourced food, all of which are cooked by their own academy-trained chefs. We wanted to create an identity which could differentiate BaxterStorey amongst their competitors, reflecting the creative nature of the business, it’s people and ultimately their passion for fresh food.
Hand-crafted typography was central to our approach, paired with bold, vibrant photography and colour. This brought new life to the brand and allowed us to highlight BaxterStorey's beautiful fresh ingredients. We rolled the branding out across digital, literature and office interiors - each time tailoring the creative to bring the fresh ingredients to the forefront.