food with soul

BaxterStorey is the UK’s leading independent foodservice caterer in the workplace. Our task was to update and modernise the company's identity, by bringing to life their heritage and values in an impactful and visually arresting way.

Brand, Print + Digital
BaxterStorey | Q+H London
BaxterStorey | Q+H London
BaxterStorey Illustration | Q+H London
BaxterStorey Photography | Q+H London
BaxterStorey Typographic Illustration | Q+H London

The company’s core values lie in providing fresh, locally sourced food, all of which are cooked by their own academy-trained chefs. We wanted to create an identity which could differentiate BaxterStorey amongst their competitors, reflecting the creative nature of the business, it’s people and ultimately their passion for fresh food.

BaxterStorey Book Spread | Q+H London
BaxterStorey Book | Q+H London
BaxterStorey Website | Q+H London
BaxterStorey Illustration & Photography | Q+H London

Hand-crafted typography was central to our approach, paired with bold, vibrant photography and colour. This brought new life to the brand and allowed us to highlight BaxterStorey's beautiful fresh ingredients. We rolled the branding out across digital, literature and office interiors - each time tailoring the creative to bring the fresh ingredients to the forefront.

BaxterStorey Tender Document | Q+H London
BaxterStorey Tender Document Spread | Q+H London
BaxterStorey WSH Leaflet | Q+H London
BaxterStorey WSH Leaflet | Q+H London
BaxterStorey Packaging | Q+H London
back to all projectS
Like what you see? If you'd like to find out more about this project or any of our other work, be sure to contact us below.