For the logo identity we wanted to create something simple and elegant. The serif type gives the logo personality, with the addition of the 'sparkle' which works as part of the logo or standalone as a motif.
The main aim of the website was to become a hub for all things Clean & Tidy, and act as a companion to the show itself. We built the site with a robust content management system (CMS) so that the client and their contributors could easily update the site with new articles and blog posts.
As part of the branding we also developed a sub-brand for the 'cleanfluencers' that act as ambassadors for the brand. They were selected for their engagement and credibility as well as their reach. The confirmed squad currently have over 1m followers on Instagram alone. The identity needed to feel apart of the overall brand but also work on its own.