We created a strategic, monthly calendar plan for activity across Twitter and Facebook using posts that were engaging, creative and fun. By keeping the content current, it allowed the brand to communicate deals and competitions in a manner that was both responsive and on-trend, ultimately reaching the core target audience of young adults.
Our work resulted in Pizza Hut Delivery UK being voted ‘Number 1 Social Media Brand’ in the ‘Top 100 Youth Brands’ report. We also helped garner strong organic growth in number of fans, improved engagement and gain the brand some fantastic PR.
One of our favourite and most successful campaigns was the Creme Egg Pizza. This was an April Fool's post we created by adding creme eggs into the pizza crust - this idea resonated with the target demographic and created a huge amount of discussion on Facebook and Twitter, it was also picked up by a number of online publications. Read some of the headlines and reactions below!