Working in partnership with the Humdinger marketing team, we were asked to create a brand name that portrayed the shape of the product - Fruit Rolls was chosen for simplicity. With a target audience of children between the age of 4-12, we injected some fun by adding a playful monkey character and applied bold, vibrant background colours to the packaging design that denote each of the snack flavours.
The ranges have successfully hit the shelves, standing out with their strong typography - they are perfect for lunch boxes, picnics, playtimes or days out! Plus they help reach the 5 a day target for healthy eating.
