Having researched the sector we saw that it was dominated by quite traditional corporate styling and limited colour palettes. We agreed with the client that Loop needed to approach things a little differently, it wasn't in their DNA to follow the crowd.
The resulting brand design featured a strong logo mark that works well both digitally and in print, paired with an exciting and vibrant colour palette.
To launch the brand we created a series of striking ads that convey complex and technical ideas through simple visual metaphors. The image treatment picks out a section of the image, reflecting how Loop hones in on the essential and provides clarity to their customers.
Part of delivering a successful branding project is setting up the foundations to allow it to grow and adapt across different scenarios and applications. With Loop we developed a comprehensive set of guidelines built on our digital Gathered platform that allows any member of their teams to easily access the assets and brand guidance they might need.