data expertise

Loop uses data and analytics to help their clients create seamless and connected experiences for each and every customer. Our team worked together to create a brand that would help Loop reach more clients and further their company mission.

Brand + Advertising

Having researched the sector we saw that it was dominated by quite traditional corporate styling and limited colour palettes. We agreed with the client that Loop needed to approach things a little differently, it wasn't in their DNA to follow the crowd.

The resulting brand design featured a strong logo mark that works well both digitally and in print, paired with an exciting and vibrant colour palette.

To launch the brand we created a series of striking ads that convey complex and technical ideas through simple visual metaphors. The image treatment picks out a section of the image, reflecting how Loop hones in on the essential and provides clarity to their customers.

Part of delivering a successful branding project is setting up the foundations to allow it to grow and adapt across different scenarios and applications. With Loop we developed a comprehensive set of guidelines built on our digital Gathered platform that allows any member of their teams to easily access the assets and brand guidance they might need.

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