Black Lion Kitchen Paper Cups  | Q+H London

burgers to
roar about

Levy UK approached us to work with them on branding a range of food kiosks they were installing into Reading Football Club. One of the units was serving classic match day cuisine and needed to have a cool high-street feel about it.

Brand Creation
Black Lion Kitchen Logo Design | Q+H London
Black Lion Mascot | Q+H London
Black Lion Kitchen Burger & Apron | Q+H London

For the naming we wanted to draw on the clubs history and connect with the town. Black Lion Kitchen was inspired by the teams crest which features the Maiwand Lion - an iconic feature of the local Forbury Gardens. We also used the crest to guide the colour palette, pairing black with golden yellow, which also features on the team away kit.

Black Lion Kicthen Burger In Stadium  | Q+H London

We have created a brand treatment that can be flexible; the simplicity of the word mark and lion contrast with the rough dynamism of the painted typography. Together you have a solid base upon which a kinetic layer can be overlaid - reflecting the excitement of the sport.

Black Lion Kitchen Football Fans  | Q+H London
Black Lion Kitchen Pint Glass Branding | Q+H London
Black Lion Kitchen  | Q+H London
Black Lion Kitchen Digital Menu Screens | Q+H London
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Like what you see? If you'd like to find out more about this project or any of our other work, be sure to contact us below.